Hot Docs 2008

The politics of skin tone within the South Asian community come to light in this revealing look at a controversial new industry. Brother and sister entrepreneurs Abdul and Nurjana hit the U.K.'s largest South Asian lifestyle trade show to peddle NUR76, a skin lightening cream. Their pitch is simple - be lighter, be more confident, be happier. Are they feeding into discrimination or simply responding to consumer demand?
-Myrocia Watamaniuk